By Douglas C. McGill
You might well wonder if Roy Warren, the CEO of China Premium Foods, got the idea for his company from watching the based-on-a-true story movie called "Cool Runnings." It's about an Olympic bobsled team from Jamaica.
Warren has big plans, you see, to sell premium caviar in the People's Republic of China. He also intends to import into China container ships filled with sun-dried tomatoes, Bluepoint oysters, smoked salmon, and French pastries.
Do the folks at China Premium know that pieces of cooked chicken in one's daily rice is still a luxury for most people in China? The average monthly income for well-to-do families in China's urban areas is about $250. (more)